Brand Identity created for Offset Fashion in collaboration with Studio Stratos
Offset Fashion primarily appeals to the style-conscious Gen Z and Millennial women who are keenly aware of the environmental impact of their fashion choices. This demographic values the balance between maintaining a trendy appearance and making ecologically responsible decisions, extending these preferences to their family’s lifestyle as well.
They prioritise quality over quantity, opting for durable items that offer long-term value rather than fleeting, cheaper alternatives. While budget constraints may sometimes limit their ability to buy new, their commitment to meaningful consumption remains steadfast. They seek practical solutions that allow them to stay fashionable without compromising on their environmental ethos. Offset Fashion meets their need for stylish, sustainable options that seamlessly integrate into their lives without sacrificing aesthetic appeal.
